Nissan uses Innovative Marketing to Gather Web Analytics

Nissan Motor Company uses a wide variety of online marketing mediums and Web analytics to assess customers and potential customers. Nissan has not been afraid to “think outside the box” in regard to reaching their market or measuring Web analytics. Nissan has been able to garner success by using innovative approaches, as well as partnering with many different agencies and software providers to reach their advertising goals. Nissan is dedicated to reaching their consumers in non-traditional marketing ways which requires vigilant Web analytics monitoring to prove their success. Nissan’s ability to find exciting ways to engage with customers has led them down exciting advertising paths full of data ready to synthesize for their next marketing venture. Here are a few of Nissan’s advertising adventures and how they use Web analytics to create success.

More Google Analytics Fundamental Metrics: Goal, Funnels, Filters and Profiles

After my eye-opening experience working with the basics of Google Analytics last week, this week we are exploring the features of goals, funnels, filters, and profiles.  What are these things you ask?  Those are my thoughts exactly, but they mean dollar signs for your business.  One of the nice things about using Google Analytics, other than it being free, is they provide video tutorials on their IQ page.  If you check out the Fundamentals section you will find these topics covered (rather quickly, but you can watch multiple times.  It is almost like Web analytics for dummies).  A Web site goal is a “Web site page that helps generate conversions for your site” (P.I. Reed, 2013, Successful Approaches in Google Analytics).  According to Kaushik, conversions are “outcomes divided by unique visitors during a particular time period”. 

Learning to use Google Analytics Basic Metrics to Increase Blog Traffic

I am a novice blogger and user of Google Analytics.  This week was a big learning experience for me, so try not to laugh too much at my exploits.  In this week’s assignment we were to install Google Analytics to our blogs and generate traffic so we would have Web metrics to analyze.  After I installed my Google Analytics (on the third try, good thing practice makes perfect) I browsed over to all of my classmates blog sites (see blog roll), leaving a comment here or there expecting they would be doing the same.  Later in the week I checked my analytics and surprise, I only had 7 visits!  As Tekula of Unstuck Digital says, I was “shouting into the echo chamber – no audience or traffic to speak of, we may as well be writing in marble notebooks and hiding them under our pillows”.  Learning experience number one, it is hard to analyze metrics without visitors.    

Know your objectives before spending with Google AdWords or Facebook Ads

If you are like most businesses in today’s economy you are trying to get the most for your money by spending it in the most efficient places. When it comes to online advertising though, there are so many choices: Google AdWords, Microsoft Ad Center, 7 Search, Facebook Advertising, Twitter Advertising, Stumbleupon Paid Discovery, LinkedIn Ads, Yahoo, Bing, the list could go on forever. Two of the most prominent choices are Google AdWords and Facebook Ads. So which should get your businesses hard earned money? If you read last week’s post about “How to choose the ‘right’ Web metrics without becoming overwhelmed,” you will notice a theme developing, the best way to choose Web metrics is also the best way to choose where to spend your online advertising dollars. Know your business’ objectives.

Content versus Conversation

There is an ongoing debate in social media as to whether content or conversation is most important.  Some people think content is the key; others think conversation is the “be all, end all” of social media.  In his article, “Content is King of Social Marketing,” Greenberg (2009) talks about why he thinks content is most important, and suggests using your marketing calendar to give content its needed focus.  Conversely, Novak (2010) discusses in her article, “Why Conversation, not Content, is King” by saying, “users are constantly sending out little bits of information, but the fun really doesn’t start unless those morsels are taken up by someone else and responded to, passed along, or even ‘liked’” (Novak, 2010, para. 4). 

These opposing views bring to the forefront the argument at hand.  Is content or conversation most important in social media?  In my opinion both are important, but I do not think you can have conversation without having content to talk about.  Greenberg agrees saying, “Without content, there is not a whole lot to talk about” (Greenberg, 2009, para. 4).  However, Novak argues, “Content without conversation is just broadcasting, or just advertising” (Novak, 2010, para. 3).    

How to Measure Success of a Non-E Commerce Web Site

Source:  www.drivecrossroadsford.com  

I do marketing for a franchise car dealership so we have products to sell, but people don’t buy them online.  We used to be able to measure leads as a way of looking at the success of our Web site, but recently we've found that our leads are decreasing although the number of cars we’re selling isn't changing.  Otherwise consumers aren't bothering with submitting leads they’re just showing up at the dealership.  So you’re like me and you have a non-e commerce website.  How in the world do you determine whether or not your website is even benefiting your company? 

How to Choose the “Right” Web Metrics without Becoming Overwhelmed

Source:  http://tinyurl.com/a3eyn4k   

I’m new to Web analytics (and blogging), but I usually consider myself a pretty analytical thinker.  However, right now I’m overwhelmed by all the options to analyze metrics on the Web.  Are you overwhelmed by what to measure as well?  There are so many different things you can focus on to measure, so how do you know which metrics are the “right” metrics for your company?