How to Measure Success of a Non-E Commerce Web Site

Source:  www.drivecrossroadsford.com  

I do marketing for a franchise car dealership so we have products to sell, but people don’t buy them online.  We used to be able to measure leads as a way of looking at the success of our Web site, but recently we've found that our leads are decreasing although the number of cars we’re selling isn't changing.  Otherwise consumers aren't bothering with submitting leads they’re just showing up at the dealership.  So you’re like me and you have a non-e commerce website.  How in the world do you determine whether or not your website is even benefiting your company? 

How to Choose the “Right” Web Metrics without Becoming Overwhelmed

Source:  http://tinyurl.com/a3eyn4k   

I’m new to Web analytics (and blogging), but I usually consider myself a pretty analytical thinker.  However, right now I’m overwhelmed by all the options to analyze metrics on the Web.  Are you overwhelmed by what to measure as well?  There are so many different things you can focus on to measure, so how do you know which metrics are the “right” metrics for your company?