Nissan Motor Company uses a wide variety of online marketing mediums and Web analytics to assess customers and potential customers. Nissan has not been afraid to “think outside the box” in regard to reaching their market or measuring Web analytics. Nissan has been able to garner success by using innovative approaches, as well as partnering with many different agencies and software providers to reach their advertising goals. Nissan is dedicated to reaching their consumers in non-traditional marketing ways which requires vigilant Web analytics monitoring to prove their success. Nissan’s ability to find exciting ways to engage with customers has led them down exciting advertising paths full of data ready to synthesize for their next marketing venture. Here are a few of Nissan’s advertising adventures and how they use Web analytics to create success.
